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POP MUSIC 

The genre that produces the most hits and gets their songs into the charts comes from POP music. The term is used to describe popular music from a contemporary standpoint and is usually aimed at a younger target audience.

 

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What do Modern Pop artists look like?

Mise en scene of a Pop Music video        Nicki Minaj Superbass

- Use of brightly coloured clothes 

- Revealing clothing 

- Vibrant Dance moves

- Voyeurism

Low camera angles and editing allow for a sexualised look at women which is common in a Pop video. Fast paced editing is used to enhance the sexuality of the women as well as the make - up and low - cut vest tops.  

 

Example of unique style used which is to portray women as sex symbols. Lighting used to highlight the women as attractive as well as the choreography displayed 

LYRICS

When he make it drip, drip kiss him on the lip, lip
That's the kind of dude I was lookin' fo'
And yes, you'll get slapped if you're lookin', ho

I said, "Excuse me, you're a hell of a guy
I mean my, my, my, my, you're like pelican fly
I mean, you're so shy, and I'm loving your tie
You're like slicker than the guy with the thing on his eye, oh!"

Constant theme in the lyrics of referring to the man they desire

Relationship  between lyrics and visuals

I mean my, my, my, my, you're like pelican fly I mean, you're so shy, and I'm loving your tieYou're like slicker than the guy with the thing on his eye, oh!"

The lyrics here attempt to show how there is a relationship between the man and the woman and is clearly coupled wit the visuals. The mid shot shows the closeness between the two when the lyrics say 'You're so shy and I'm loving your tie' it identifies the love from her to him.

Rihanna Ft Calvin Harris - We found love 

Performance and Narrative:

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- There is a constant theme of a relationship being built up and then abruptly destroyed. The video follows a girl and a boy showing usual displays of affection and later on in the video showing conventions of a breakdown in relations. We can identify this relationship theme in many pop music videos as it is one of the many key conventions.

 

- There is also a unique style shown by the artist in the video which is common to appeal to a target audience of young people who see her as a fashion icon. This prompts many pop artists to strive towards a conventional and stylish look in music videos.

 

- The narrative is key as it aims to appeal to a common dilemma that is conjured by relationships. There is a clear recognition of the complications of being in a relationship, particularly being young and considered as naive, which identifies a clear selling point.    

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